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FOR
IMMEDIATE RELEASE
MLSLI.com Launches Multilingual Site
Provides Ability to “Find A Home” in 12 Different Languages
May 9, 2007 - West Babylon, NY -
The Internet has become an integral part of our everyday lives providing
an opportunity to communicate more rapidly and conduct business more
effectively. In response to this opportunity, the Multiple Listing Service
of Long Island, Inc., a computerized network of more than 2,600 cooperating
real estate offices, located across Nassau, Suffolk and Queens counties,
recently announced that www.MLSLI.com will
be available to buyers and sellers in 12 different languages. More
Internet users are from countries where English is not the primary language
and as a result, multilingual websites are becoming an effective tool
for many organizations. With MLSLI.com, visitors can now research
available properties in 11 languages. In addition to English,
the site is available in Spanish, Portuguese, Italian, French, German,
Chinese (traditional and simplified), Japanese, Vietnamese, Korean, Polish
and Russian.
Visitors interested in searching for a home in their native language
begin their property search on the Find A Home page
of mlsli.com. The site opens in English. The visitor selects
the appropriate country flag to display requested information in that
country’s language. (Flags are displayed on the bottom of
the search page). These translations work with specific fields. For
example, “Style” is converted to the requested language,
however property descriptive text is not - nor are “Town” and “School
District Names.” Those text type fields will remain in English.
With thousands of languages and dialects available throughout the world,
decisions on which languages should be initially represented, was determined
by analyzing what would be most effective for Realtor® members in
reaching their target audiences. Language selection was determined by
analyzing general statistics on most frequent language usage throughout
the Internet. Additional languages were added as a result of an
in-depth analysis on Long Island market trends.
By offering the multilingual property search feature, new lines of communication
will open with international customers and will open opportunities to a
wider audience of buyers and sellers. Don Scanlon, MLSLI President
explained that, “Offering web content in several languages enables
our members to serve their customers and promote our business more effectively
and efficiently. This is an incredible opportunity for MLSLI.com
to open our door to the international market and break down the language
barrier on information available to our customers.”
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Press Release Contact:
Christina DeFalco
Public Relations & Communications Specialist
631-661-4800 Ext. 358
The
Multiple Listing Service of Long Island, Inc., (MLSLI) a subsidiary of
the Long Island Board of REALTORS®, Inc.(LIBOR) is a computerized
network of more than 2,600 participating real estate offices. For more
information about the MLS, and Long Island real estate, visit our web
site at www.mlsli.com.
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